Our Philosophy


Our Skin Story

Our story begins over 25 years ago in Denmark. As sensitive skin and skin allergies continue to rise we have worked to create products that help reduce the risk of skin allergic reactions and skin irritations. We strive to produce home and personal care products that are specially designed for sensitive skin and backed by experts who share our vision of preventing skin allergies. 

Every product we make lives by our 0% proposition, meaning they contain no unnecessary perfumes or colourants. While we have removed these ingredients, all our products match your expectations in terms of performance. Allowing everyone to clean and care for their skin, families and homes without worrying about how the products will affect their skin. 

Backed by Experts

We know how challenging sensitive skin and skin prone to irritation can be. We want to help everyone embrace their own skin and have the confidence to show it off. We think a good way to keep your skin problems under control is to know exactly what you put on it. That is why all our products are dermatologically tested and marked according to the Danish Asthma and Allergy Association labelling. We have worked with the Danish Asthma and Allergy Association for over 25 years to develop clean, mild products that can help you to keep you and your family's skin soft and help to reduce the risk of skin allergic reaction and irritation. 

Your Stories

Don’t just take our word for it! Neutral has been helping consumers across the Nordics, Netherlands and now the UK. Everyone who has sensitive skin has a story to tell, from the countless products and different remedies to the advice forums and experts. Although everyone’s skin is different and what works for some people may not work for others we know that Neutral has helped thousands of consumers. Browse our product reviews or check out one of our consumer stories on our blog. We would also love to hear from you and learn about your skin story! Connect with us via email or social media to share your experiences.

Our Endorsers

Neutral 0% works very closely with the asthma and allergy associations in Scandinavia, especially in Norway, Denmark and Sweden. These associations prescribe certain guidelines for cosmetic products that are specially designed to reduce the risk of allergic reactions. These associations logos, when featured on pack, confirm their endorsement for that specific product and thus their approval of that formulation.

Allergy UK

Neutral is currently working in partnership with national charity Allergy UK. Allergy UK is dedicated to providing advice, information and support for those affected by allergies. The charity’s mission is to ‘Raise the profile of allergy at all levels’ with a vision that ‘everyone affected by allergy receives the best possible care and support’.

Asthma-Allergy Denmark

Neutral has been cooperating with the Danish Asthma and Allergy Association, an independent organisation with more than 30 years of research and treatment experience, for more than 25 years in order to ease life a little for those who suffer from allergies, asthma or sensitive skin.

Nordic Ecolabel

Neutral 0% is delighted to partner with The Nordic Swan Ecolabel, which is the official Ecolabel of the Nordic countries. It guarantees that all Personal Care products have fulfilled stringent environmental and climate criteria, which helps consumers to actively choose environmentally sound products.

Astma-Og Allegiforbundet

Norges Astma og Allergiforbund is a Norwegian charity organisation for people with asthma, allergies, eczema and other types of hypersensitivity. The Norges Astma og Allergiforbund certifies all the Neutral 0% products that are sold in Norway. This means the organisation endorses these products for their suitability for people with sensitive skin.

Astma och Allergi Forbundet

Swedish Asthma and Allergy Association is Sweden's popular movement for allergy sufferers and has teamed up with Neutral 0%. The association aims to enable a healthier and safer life for everyone with asthma, allergies, eczema or other hypersensitivity by disseminating information, public awareness and support research.


Mush is delighted to partner with Neutral to raise awareness of products that are kind on baby and mum's skin containing no unnecessary chemicals like perfumes or colourants. Mush is an app that builds local communities of like-minded mums, helping to make mums' lives more brilliant.

Allergia-Ja Astmaliitto

The Finish Allergy and Asthma Federation is a non-profit organisation based in Helsinki and a partner of Neutral 0%. The organisation’s aim is to improve quality of life of the allergy and asthma patients by bringing up the allergy point of view, improving patients’ daily life, supporting patient care and protecting the interest of the allergy and asthma patients.

Channel Mum

We've tested it on our own families and now we’re happy to recommend it with 4.5/5 stars for yours. The mothers, babies and children from the UK’s ‘mum village’ ChannelMum.com tried Neutral 0% and so we’re proud to partner with the brand. Why don’t you see how we got on here.